The final key to successfully marketing a small business is to Maximize the value of current customers. This means increase the number of times customers come back and purchase again. For a small business, or any business for that matter, it is much more expensive to get a new customer than it is to sell [...]
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The third key to marketing your small business is “medium”. This key is all about how to get people in the door. Advertising mediums don’t have to be just newspaper, TV or radio ads; they could be billboards (except not in VT), online banner ads, having a float in the Burlington Mardi Gras Parade or [...] Using the power of a target market The first of four keys to marketing is ‘market’. Market stands for your target market, or who is most likely to buy your product or service. You might think “well everyone can buy my product.” Yes, this might be true, but we are looking for those that are [...] |
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