Comments for Markit Over Dinner Blog http://www.markitoverdinner.com/blog Small Business Marketing Resource Tue, 30 Mar 2010 01:03:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Should Vermont small businesses buy email lists to market their products? by Mark http://www.markitoverdinner.com/blog/should-vermont-small-businesses-buy-email-lists-to-market-their-products/comment-page-1/#comment-139 Mark Tue, 30 Mar 2010 01:03:50 +0000 http://www.markitoverdinner.com/blog/?p=62#comment-139 I just came across this article today and thought it was very timely to what I had posted. The article is from HubSpot who is a great resource for learning about inbound marketing. The research they pulled together supports my earlier hypothesis. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/5795/Surprise-Internal-B2B-Email-Lists-Are-Far-More-Effective-Than-Third-Party-Lists.aspx?source=Blog_Email_[Surprise!+Internal+B]" rel="nofollow">Enjoy the Article!</a> I just came across this article today and thought it was very timely to what I had posted.
The article is from HubSpot who is a great resource for learning about inbound marketing. The research they pulled together supports my earlier hypothesis.
Enjoy the Article!

]]> Comment on Should Vermont small businesses buy email lists to market their products? by Mark http://www.markitoverdinner.com/blog/should-vermont-small-businesses-buy-email-lists-to-market-their-products/comment-page-1/#comment-138 Mark Sat, 27 Mar 2010 20:51:15 +0000 http://www.markitoverdinner.com/blog/?p=62#comment-138 Ryan, Yes, I would agree that you want to create a product/brand that people talk about. However, you do need to promote it somehow. Many entrepreneurs waste a lot of time perfecting their product and very little time promoting/marketing it. If you wait until you have the perfect product/brand than you will fail. There needs to be a balance between product/brand evolution and marketing. I would say that SEO, PPC and building an opt-in email list are some of the most valuable tools a small business owner has at their disposal. Ryan,

Yes, I would agree that you want to create a product/brand that people talk about. However, you do need to promote it somehow. Many entrepreneurs waste a lot of time perfecting their product and very little time promoting/marketing it. If you wait until you have the perfect product/brand than you will fail. There needs to be a balance between product/brand evolution and marketing. I would say that SEO, PPC and building an opt-in email list are some of the most valuable tools a small business owner has at their disposal.

]]> Comment on Should Vermont small businesses buy email lists to market their products? by Ryan H http://www.markitoverdinner.com/blog/should-vermont-small-businesses-buy-email-lists-to-market-their-products/comment-page-1/#comment-137 Ryan H Sat, 27 Mar 2010 17:01:11 +0000 http://www.markitoverdinner.com/blog/?p=62#comment-137 I agree with your downsides to purchasing email lists. Creating a product/brand that people want to talk about is far more valueable than any email list, PPC, or SEO campaign. I agree with your downsides to purchasing email lists. Creating a product/brand that people want to talk about is far more valueable than any email list, PPC, or SEO campaign.

]]> Comment on The importance of “Market” for small business owners by Should Vermont small businesses buy email lists to market their products? | Markit Over Dinner Blog http://www.markitoverdinner.com/blog/the-importance-of-market-for-small-business-owners/comment-page-1/#comment-136 Should Vermont small businesses buy email lists to market their products? | Markit Over Dinner Blog Sat, 27 Mar 2010 15:08:33 +0000 http://www.markitoverdinner.com/blog/?p=6#comment-136 [...] campaign for the company she works for. After discussing the goals of the campaign and who she was trying to reach it later came out that her company had purchased email lists in the past and found that they [...] [...] campaign for the company she works for. After discussing the goals of the campaign and who she was trying to reach it later came out that her company had purchased email lists in the past and found that they [...]

]]> Comment on What “medium” should you be using to market your business? by Should Vermont small businesses buy email lists to market their products? | Markit Over Dinner Blog http://www.markitoverdinner.com/blog/what-medium-should-you-be-using-to-market-your-business/comment-page-1/#comment-135 Should Vermont small businesses buy email lists to market their products? | Markit Over Dinner Blog Sat, 27 Mar 2010 15:00:05 +0000 http://www.markitoverdinner.com/blog/?p=20#comment-135 [...] the pros and cons of starting an email campaign for the company she works for. After discussing the goals of the campaign and who she was trying to reach it later came out that her company had purchased email lists in the [...] [...] the pros and cons of starting an email campaign for the company she works for. After discussing the goals of the campaign and who she was trying to reach it later came out that her company had purchased email lists in the [...]

]]> Comment on What “medium” should you be using to market your business? by wheyp.roteinsideeffects http://www.markitoverdinner.com/blog/what-medium-should-you-be-using-to-market-your-business/comment-page-1/#comment-17 wheyp.roteinsideeffects Mon, 21 Dec 2009 07:23:13 +0000 http://www.markitoverdinner.com/blog/?p=20#comment-17 Very outstanding website. The information here is very valuable. I will invite my friends. Cheers Very outstanding website.
The information here is very valuable.

I will invite my friends.

Cheers

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